|
is a Japanese holding company formed from a merger of Sega and Sammy. They are both very involved in the amusement business (Sega with arcade games, Sammy with pachinko machines), and Sega's fame also comes from their video game franchises and home consoles.〔(【引用サイトリンク】title=Sega Sammy Holdings Background - After Integration )〕 ==Company history== According to the first Sega Sammy Annual Report, the merger of the two companies happened due to both companies facing difficulties. According to Chairman Hajime Satomi, Sega has been in the red for nearly ten years,〔(【引用サイトリンク】url = http://www.gamespot.com/articles/sammy-reveals-new-logo-changes-at-sega/1100-6099624/ )〕 and thus lacked a clear financial base. Sammy, on the other hand feared stagnation and overreliance of its highly profitable pachislot and pachinko machine business, and wanted to divesify it's business in new fields, utilizing Sega's broader range of involvement in different entertainment fields.〔(【引用サイトリンク】url = http://www.segasammy.co.jp/english/ir/library/pdf/printing_annual/2005/e_2005_annual.pdf )〕 Together, as the Sega Sammy group, the company has since grown and acquired and founded multiple companies. Up until 2015, the group was structured in four areas. The "Consumer Business", which contained videogames, toys and animation. The "Amusement Machine Business" which contained Sega's arcade business. The "Amusement Center Business" which contained Sega's amusement centers and theme parks. The "Pachislot and Pachinko Business" is the Sammy Corporation and is the main pillar the groups revenue.〔(【引用サイトリンク】url = http://www.segasammy.co.jp/english/ir/finance/profits.html )〕 For the better half of the first decade of the holding's existence it has sought the arcade machine sales of Sega, and the pachinko sales of Sammy, as its biggest financial incentive. However a shift happened in the 2010s, leading to the "Group Structure Reform" in 2015. Casinos, resorts and digital games are now the biggest financial incentives. Arcade sales and packaged games from Sega has softened, while further growth in pachinko sales is not anticipated. Today the group is structured around the entertainment, resort and pachinko/pachislot industries. With the exception of Sega's theme park business (Sega Live Creation), all of the consumer, amusement machine and amusement center businesses are now at the entertainment sector of the group, led by Sega. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Sega Sammy Holdings」の詳細全文を読む スポンサード リンク
|